G-FUND – GENERATIONS FUND
We invest in next-gen consumer startups to make our world a more sustainable place.
The underlying megatrends in the FMCG industry are: Sustainability, Organic, Buy natural, Transparency, direct-to-consumer.
We are a cross-over of generations. Combining the wisdom of investing with the stamina to accelerate models for the new consumer. We invest in early-stage consumer technology companies across Europe & Israel. Our initial ticket size ranges from € 0.1m – 0.5m, targeting Pre-Seed to Series A investments. Our sectors are: Nutrition & Food, Health & Wellness, Clean Beauty, Sustainable Fashion and Digital Education.